Apple New Store Openings
Apple Retail is more than a concept, more than a store. During my 11 years with Apple I learned how emotive good design can be. And how critical emotional investment is to successful project management with premium brands and products.
Apple stores were never really designed to sell as much as to educate.
From design to conception, I worked with the global teams to stand up Apple retail stores across the world.
Taking an existing, sucessful operation to new countries or territories is by no means cookie cutter. We would typically begin with design, ensuring the current "standard" was achievable in the location and was sympathetic to the environment physically, ethically and in some cases politically.
Identifying cultural and societal norms in tandem with localised labour law we would then tweak design appropriately. Whether it's the works councils in Germany and France or the political leaders in the UAE or provincial China there is always more than jsut the physical space to conisder.
A take on how Apple builds it's stores
From top left: Lille (that's me 3rd from the left), Selfridges, Hangzhou, Den Haag, Mall Of Emirates, Hangzhou opening, Jinan, Shanghai, Regent Street
Full list of projects.
UK:
Aberdeen, Belfast, Edinburgh, Bluewater, Glasgow, Braehead, Liverpool, Milton Keynes, London (Bentall, Stratford, Regent Street, Covent Garden, Selfridges), Cardiff, Bath, Sheffield, Manchester (Trafford, Arndale), Gateshead, Newcastle, Exeter, Southampton, Birmingham, Leeds
Brussels
China:
Beijing, Henan, Shanghai (Wujiaochang, IAPM), Nanning, Chengdu, Fujian, Tianjin, Dalian, Guangzhou, Jinan, Qingdao, Hangzhou
France:
Aix-en-Provence, Marseille, Lille, Paris
Germany:
Sindelfingen, Hamburg, Cologne, Düsseldorf, Oberhausen, Frankfurt, Munich, Berlin, Hanover, Dresden
Hong Kong:
Sha Tin, Canton Road
Macau
Italy:
Venice, Bologna, Bergamo
Netherlands:
Den Haag, Haarlem
Barcelona
Sweden:
Helsingborg, Täby Centrum
Switzerland:
Basel, Geneva, Zurich
Istanbul:
Zorlu, Akasya
UAE:
Abu Dhabi, Dubai
US:
Michigan, Virginia, New York